CX Awards logo

12

categories celebrating CX excellence

"...It's a huge achievement"

2023 WINNER
MYOB
BEST USE OF TECHNOLOGY TO REVOLUTIONISE CX , 2023
2023 WINNER
Contact Energy New Zealand
BEST CX TRANSFORMATION , 2023
2023 WINNER
HSBC
BEST USE OF CUSTOMER DATA AND INSIGHTS TO IMPROVE CX , 2023
2023 WINNER
InMoment
BEST CX PARTNER (TECHNOLOGY OR ADVISORY) , 2023
2023 Winner
New Zealand Post
CX TEAM OF THE YEAR , 2023
2023 WINNER
Officeworks
BEST CX INITIATIVE , 2023
2023 WINNER
Mason Conway – Kmart’s rising star!
CX RISING STAR OF THE YEAR , 2023
2023 WINNER
Australian Ethical
BEST INCLUSIVE CUSTOMER EXPERIENCE , 2023
2023 WINNER
Damian Madden, Pernod Ricard Winemakers
CX LEADER OF THE YEAR , 2023
2023 WINNER
Optus
EXCELLENCE IN CUSTOMER SERVICE: ELEVATING CUSTOMER CARE , 2023
2023 WINNER
Kmart
BEST EMPLOYEE EXPERIENCE INITIATIVE , 2023

7

YEARS YOUNG

The CX Awards are back

Bigger and better than ever

Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. As we all navigate our journey to customer-centricity, take a moment to pause and to recognise and reflect on yours and your team’s hard work, and to celebrate the ways in which you’re championing the customer within your organisation.

Back for their seventh year, The CX awards are the ultimate accolade to benchmark and recognise CX excellence in the ANZ region. Judged by an esteemed panel of your CX peers, the CX Awards go one step further in trying to differentiate the very best leaders, teams, strategies and innovations.

And this year, they’re bigger and better than ever, culminating in a beautiful gala dinner as the winners are announced on Thursday, 6th March 2025.

Our winners over the years have included Commonwealth Bank, Telstra, The NRMA, HotDoc, Transport for NSW and PepsiCo. This year, it could be your turn.

CX Awards 2025 Key dates

Monday, 19th August 2024

Open for entries

Friday, 4th October 2024

Close for early entries

Wednesday, 23rd October 2024

Close for late entries

Tuesday, 29th October 2024

Judging starts

Monday, 25th November 2024

Shortlist announcement

Thursday, 6th March 2025

Awards Ceremony

CX Awards 2025 Judges

Michelle Hay

Optus

Customer Experience Director

Christopher Cramond

Aware Super

Head of Member Strategy

Elyssia Clark

Benetas

GM, Customer, Insights and Marketing

Adam Novak

CBHS

Head of Experience and Transformation

Tarnya McKenzie
Tarnya McKenzie

City of Port Phillip

Chief Customer Officer

Kate Young

ANZ

Executive Manager – Marketing Strategy & Capability

Karen Sheppard

Endeavour Drinks Group

Head of Customer Insights

Tomas Haffenden

Telstra

Senior CX Specialist

Jessica Rix
Jessica Rix

Aware Super

Head of Member Support

Claire Raeburn

Contact Energy

Digital Transformation Practice Lead

Paul Bashford

Qantas Loyalty

Head of CX

Tina Morrell

Qantas

Head of Customer Strategy and Journey

Anthony Russell

Sweat

Head of Customer Experience

Cindy Vandecasteele

Alinta Energy

General Manager, Customer Engagement

HEAR FROM OUR PAST WINNERS

CX AWARDS
2023 HIGHLIGHTS

PLAY VIDEO

CX Awards 2023 Highlights

What the winners say…

Optus winner

EPITOME OF SUCCESS This is the epitome for us of success in delighting our customers and be recognised for it

Australian Red Cross

HUGE ACHIEVEMENT Feels like such a great representation of all the work we've been putting in to really motivate the organisation to focus on end to end journey. It is a huge achievement.

TO GET A WIN ONE IS A MASSIVE HONOUR The event was really well organised, and we were very proud to be finalists in so many categories. To get a win in one is a massive honour, and this one speaks volumes for what has been done across the organisation. It is absolutely an Award and recognition that everyone at the NRMA and our group businesses can own.

Auckland Transport

IT MEANS A LOT An enormous thank you. We are humbled, and it means a lot to all those who have collaborated across AT to grow our customer centricity via initiatives like this

Suncorp - testimonial

AMAZING CONTENDERS We are just so excited. Amazing contenders, so to win is just fantastic. We’ve put a lot of work, heart, soul, sweat, and blood in to all of this, so it really means a lot.


2025 categoriesCelebrating CX Excellence

CX RISING STAR OF THE YEAR

This award recognises and celebrates the brilliant emerging talent in the CX industry and their impact in the organisation in driving the CX agenda forward.

BEST INCLUSIVE EXPERIENCE

This category will celebrate a client-side brand making great strides in prioritising diversity, equity and inclusion, recognising an organisation that is creating more accessible and inclusive customer experiences across areas including but not limited to gender, race, neurodiversity, socioeconomic background or disability.

CX LEADER OF THE YEAR

This category will recognise an individual pioneering and shaping the future of customer experience, and who is currently in a CX leadership role within an organisation in Australia.

BEST USE OF TECHNOLOGY TO REVOLUTIONISE CX

Category sponsored by Datacom. This award will celebrate a client-side brand that is effectively leveraging either customer-facing or back-end technology to create more relevant, seamless or inspiring customer experiences.

BEST CX TRANSFORMATION

Category sponsored by InMoment. This category will recognise a client-side brand that has undergone a CX transformation to become customer-centric in its mindset.

BEST USE OF CUSTOMER DATA AND INSIGHTS TO IMPROVE CX

This category will recognise a client-side brand making great strides in unlocking value in customer data and insights to create more engaging, meaningful and relevant customer experiences.

BEST CX INITIATIVE

Category sponsored by ACT XM. This category will celebrate the region’s best stand-alone CX initiative to make the customer experience more convenient, inspiring, meaningful or rewarding.

CX TEAM OF THE YEAR

Category sponsored by SCC Talent. This award will commend the team who has demonstrated a truly innovative approach, working together to achieve a goal and deliver exceptional CX.

EXCELLENCE IN CUSTOMER SERVICE: ELEVATING CUSTOMER CARE

This award will celebrate a client-side brand elevating their customer service, transforming the customer experience by reducing friction throughout the care journey, and investing in their customer care agents to ensure excellent customer service.

BEST EMPLOYEE EXPERIENCE INITIATIVE

This award will celebrate a client-side brand making great strides in improving the employee experience.

EXCELLENCE IN PUBLIC SECTOR: THE CITIZEN EXPERIENCE

This award will recognise a public sector body or department making great strides in implementing a customer-centric approach.

BEST CX PARTNER (TECHNOLOGY OR ADVISORY)

Category sponsored by The Research Society. This award will celebrate a CX partner that has worked with client-side brands to transform any aspect of the customer experience.

Contact

Stacey Goater

Portfolio Director, Ashton Media

Ph: +61 481 235 899

stacey@ashtonmedia.com.au

CX Awards highlights
CX Awards highlights

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