Virtual event:
2 December Agenda
Pretotyping: Find the Best Ideas Faster
Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. A proven, data-driven method for quickly testing ideas and finding what customers love, it ensures that you get to the best idea as quickly as possible, while identifying and disregarding bad ideas early – saving time, money and resources.
The workshop portion of this session will give you hands-on, real-time experience in a variety of pretotyping techniques. You’ll learn how to create a tailored pretotype plan and testing to work on collecting data from real-life customers.
10.00
10.05
Pretotyping: Find the Best Ideas Faster
Nigel Roberts, Managing Partner, Yell
To kick us off, Nigel Roberts, Managing Partner at Yell, will delve into the power of pretotyping as a set of tools, techniques and tactics designed to help you validate any idea for a new product quickly, objectively and accurately. He will explore how, as a proven and data-driven method for quickly testing ideas and finding what customers love, it can ensure that you get to the best idea as quickly as possible, while identifying and disregarding bad ideas early – saving time, money and resources.
10.30
Workshop
In this interactive workshop, you’ll get hands-on real-time experience in a variety of pretotyping techniques. You’ll learn how to create a tailored pretotype plan and testing to work on collecting data from real-life customers.
11.15
Summary and Close
Contact
Chris Waite
Business Development Director, Ashton Media
Ph: +61 424 453 172
chris@ashtonmedia.com.au