CX COLLECTIVE EVENTS
As a member of the CX Collective, you have access to 10 events across the year
including think tanks, conferences and roundtable focused forums
Sydney Events 2019
Mar
This session will explore a critical component of any successful CX strategy: The vendor selection process. The event will explore the key things to consider and the crucial questions to ask when selecting and appointing the vendors to help elevate your CX strategies, as well as how we can best work with our vendors and suppliers to create effective working relationships.
Jun
Delivering Data-Driven CX: How Do We Use our Data Most Effectively?
Most of our businesses are inundated with the amount of data we have about our customers and how they interact with us. But, how do we use that data most effectively to evolve our CX? This CX Collective event will delve into the relationship between all things data and customer experience, from building a business case around data, what to do with it when you have it, how to use it to drive more personalised experiences.
Sep
Navigating the Vendor Selection Process – A Critical Component of Any Successful CX Strategy
This session will explore a critical component of any successful CX strategy: The vendor selection process. The event will explore the key things to consider and the crucial questions to ask when selecting and appointing the vendors to help elevate your CX strategies, as well as how we can best work with our vendors and suppliers to create effective working relationships.
Nov
How Do You Measure CX Success?
Customer experience is now important as important to business success as product or price, but how do we truly measure our CX successes and the impact our CX initiatives are having on the business, the customer and the employee? In this session we’ll explore CX measurement as a core pillar of every CX strategy, how we should best implement a framework that aligns with our business goals and KPIs, and how we can track ROI.
Melbourne Events 2019
Mar 26
Lessons from Leaders in Financial Services – How the Royal Commission Highlights the Importance of a CX-Led Culture in Earning the Trust of Your Customers.
Cambell Holt, Chief Customer Officer, Mercer
Harriet Wakelam, Director Design Centre, IAG
Luke Jamieson, Head of Service Centre, First State Super
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This session, bringing together CX leaders from IAG, First State Super and Mercer, will explore the inextricably linked relationship between trust and customer experience. The panel will explore the challenges they’ve faced in building customer-led cultures in an industry facing significant scrutiny and with acknowledged failures highlighted by the Hayne Royal Commission and how their lessons can be applied to any category where the trust of your customers needs to be earned.
Jun
Half day Festival of CX
Details TBA
Aug
CX in an Era of Fickle Loyalty
Gone are the days when you stay with an energy provider or bank for life; loyalty now is much more fickle. In the age of digital, consumers can chop and change the brands and businesses they interact much more easily than ever before, meaning CX is only going to become more important. So, how can we create exceptional customer experiences that drive a sense of loyalty among our customers? This CX Collective event will examine the state of loyalty in today’s consumer world, and what we can be doing to build experiences that keep our customers coming back again and again.
Nov
Delivering Data-Driven CX: How Do We Use our Data Most Effectively?
Most of our businesses are inundated with the amount of data we have about our customers and how they interact with us. But, how do we use that data most effectively to evolve our CX? This CX Collective event will delve into the relationship between all things data and customer experience, from building a business case around data, what to do with it when you have it, how to use it to drive more personalised experiences.
National Events 2019
Apr 2-3
Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. An exceptional customer experience is non-negotiable. The customer now decides how, when and where they engage with their chosen brands, and their tolerance for poor experience is at an all-time low.
The 6th annual Customer 360 Symposium will bring together 170 of the leading minds in creating customer-obsessed strategy across CX, marketing and insights in ANZ’s enterprise organisations. Encompassing both the CX Symposium, and the inaugural Customer Insights Symposium, this year’s event will delve deeper into customer strategy than ever before, through inspiring international keynote presentations and local case studies.
The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer and insights strategy. For a select number of qualifying senior executives, attendance to the conference is complimentary as the Symposium has been sponsored by a select group of market-leading partners.
Apr 2-3
CX Collective Drinks Reception
Join us at the highly respected Customer 360 Symposium, this year including both the CX Symposium and the Customer Insights Symposium, and catch up with the other CX Collective members over bubbles at an exclusive CX Collective drinks reception.
Oct 17
Customer 360 Forum
Sydney CBD | View details
Organisations have always been focused on their customers. However customers no longer behave in the same ways they used to. The explosion of digital channels has dramatically changed how brands Reach, Engage and Delight their communities. Customer Experience is the new battleground as brands strive to differentiate themselves from their competitors, create loyalty and ultimately increase profits.
Customers now dictate which channels they engage through, so it’s paramount that organisations respond swiftly and appropriately. Utilising customer analytics and cross-channel marketing to speak with one voice (whether online, in store or via a contact centre) whilst delivering an exceptional customer experience is at the top of the corporate agenda for forward-thinking organisations.
Organisations must do all they can to stay ahead of the game, so following on from the success of our Customer 360 Symposium we’ve created the Customer 360 Forum; a unique learning and networking opportunity for Australia’s most influential Customer Experience and Marketing executives.