Pretotyping: Find the Best Ideas Faster

Nigel Roberts, Managing Partner, Yell

Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. A proven, data-driven method for quickly testing ideas and finding what customers love, it ensures that you get to the best idea as quickly as possible, while identifying and disregarding bad ideas early – saving time, money and resources.

The workshop portion of this session will give you hands-on, real-time experience in a variety of pretotyping techniques. You’ll learn how to create a tailored pretotype plan and testing to work on collecting data from real-life customers.

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Creating a Culture of Change

Building a customer-focused culture can be a challenge. In this session, we’ll explore how we can elevate the importance of CX and make it feel relevant and urgent to everyone across the organisation.

We’ve been no stranger to change the last 12 months; the way we work, live, and socialise has changed dramatically. The session will focus on how to focus cultural change efforts within our businesses to the maximise impact on the customer experience – whether it’s more effective to start small with one business unit and build out, or to focus on a widespread change that shifts the whole organisation.

Insights will be applicable to those operating in a lean organisation to those implementing CX principles across a large workforce in a high-volume environment.

Measuring and Demonstrating CX Success

Once an initiative has been implemented, demonstrating its effectiveness to gatekeepers and decision makers is imperative to ensure that CX is viewed as a contributor to growth, rather than a cost.

In this session, we’ll examine how CX practitioners can ensure they are measuring meaningful business metrics and how these can be used to demonstrate success, so that even the most pragmatic decision maker can be shown how delivering for the customer results in delivering for the bottom line.

Consistency is Key: Creating a Seamless, Connected and Consistent Customer Experience

A fragmented customer experience is a challenge many businesses face with siloed data, teams and systems making it difficult to obtain a holistic view of the customer and their experience. In this event, CX Collective members will come together to explore the ways in which we can work toward creating a unified customer-centric approach across the business that allows us to manufacture seamless and connected customer experiences.

Creating a Culture of Change

Building a customer-focused culture can be a challenge. In this session, we’ll explore how we can elevate the importance of CX and make it feel relevant and urgent to everyone across the organisation.

We’ve been no stranger to change the last 12 months; the way we work, live, and socialise has changed dramatically. The session will focus on how to focus cultural change efforts within our businesses to the maximise impact on the customer experience – whether it’s more effective to start small with one business unit and build out, or to focus on a widespread change that shifts the whole organisation.

Insights will be applicable to those operating in a lean organisation to those implementing CX principles across a large workforce in a high-volume environment.

Measuring and Demonstrating CX Success

Once an initiative has been implemented, demonstrating its effectiveness to gatekeepers and decision makers is imperative to ensure that CX is viewed as a contributor to growth, rather than a cost.

In this session, we’ll examine how CX practitioners can ensure they are measuring meaningful business metrics and how these can be used to demonstrate success, so that even the most pragmatic decision maker can be shown how delivering for the customer results in delivering for the bottom line.

Consistency is Key: Creating a Seamless, Connected and Consistent Customer Experience

A fragmented customer experience is a challenge many businesses face with siloed data, teams and systems making it difficult to obtain a holistic view of the customer and their experience. In this event, CX Collective members will come together to explore the ways in which we can work toward creating a unified customer-centric approach across the business that allows us to manufacture seamless and connected customer experiences.