International Keynote: Delivering Data-Driven CX: How Do We Use our Data Most Effectively?

Elliot Antrobus-Holder
VP, Global Head of Digital Channels and Analytics, GSK (UK)

Most of our businesses are inundated with the amount of data we have about our customers and how they interact with us. But, how do we use that data most effectively to evolve our CX? This CX Collective event will delve into the relationship between all things data and customer experience, from building a business case around data, what to do with it when you have it, how to use it to drive more personalised experiences.

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Building the case for change. How CX leaders get organisational buy-in for CX initiatives

In a world of competing ideas, agendas and priorities sometimes it can be challenging to get your case for a CX initiative over the line. The skills needed to capture the commercial and customer benefits of initiatives and to influence and engage our peers in supporting our vision are essential for high-performing CX professionals. This CX Collective session focuses on developing those skills.

Ebenezer Banful, Customer Experience Strategy Manager, ANZ
Elyssia Clark, Head of Customer Insights and Analytics, SEEK
Lisa Dowie, Chief Customer Officer, PEXA

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