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ANZ’s Premier Data-driven Marketing Conference

Data-driven marketing and advertising is rapidly changing the ways in which brands, agencies and media owners influence consumers.

Data has quickly become the most valuable currency for marketers and the modern marketer knows that data is dramatically reinventing their role. Those who embrace the intelligent use of data and place it at the heart of their organisations will be the leaders of tomorrow – Those who don’t will be left behind.

However for many organisations unlocking the true value of data is rarely straight forward. Breaking down silos, finding and leveraging talent and utilising technology are just some of the stumbling blocks.

With so many data sources to manage – web analytics, transaction data, behavioural profiles, social media commentary, real-time advertising data, and more – making sense of the data is a huge task and is forcing organisational and cultural change on a large scale.

Building on the success of last year’s Symposium we’re delighted to announce that you can now secure your place at the Data Strategy Symposium 2015 on November 16-18 where the leading minds in online and offline marketing and advertising will converge to share best practices and insights.

Learn from inspiring international keynote presentations and local case studies. Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley. Learn, network, socialise and dine with the most influential executives in the region and return to the office with a data strategy action plan.

The Symposium takes place at the beautiful Crowne Plaza Resort, Hunter Valley, where for two days and two nights delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of data driven marketing and advertising. For qualifying senior marketing executives, attendance is complimentary as the Symposium has been sponsored by a select group of market leading solution providers and media owners.

Who Should Attend?

Why Attend?

Why should senior marketers and analytics professionals attend the Data Strategy Symposium?

Relevant and Inspiring Content

Relevant and inspiring content

The conference program of international and local speakers has been crafted by an experienced Advisory Board of your peers.

The industry's elite

The Symposium is an invitation-only event attracting ANZ’s most senior marketers and analytics professionals.

Open & collaborative environment

Set in the beautiful Hunter Valley, far from the distractions of the office, attendees are given the rare opportunity to participate in an environment where they can openly share ideas and challenges with industry peers.

Complimentary attendance

Qualifying client-side marketers and analytics professionals attend as our guest.

Data Strategy Symposium Advisory Board


Join the most senior gathering of marketers and analytics professionals at ANZ’s #1 data driven marketing conference.

The Delegate Experience

Event Partners