Retailers aim to deliver the 3R’s (right message to the right customer at the right time) across all channels, using the underlying data, but previously they were restricted to only using the new techniques across digital.
Digital screens now provide the key link to data driven customer engagement for brick-and-mortar retailers and create an opportunity to close the gap to e-commerce players with the targeted, data driven content and schedules. In order to make it happen, retailers need to shift their thinking from treating the screens as a siloed channel to a fully integrated part of digital infrastructure. Join Stephen as he shares how 7-Eleven has created competitive advantage through this initiative.
Stephen Eyears, Head of Strategy and Innovation, 7-Eleven