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AMP Case Study – Using Insights To Engage Customers

Putting the customer at the centre of everything AMP does has reshaped the way we look at customer engagement. This has required new ways of approaching data, research types, channel and customer learning. We’ll outline how we are developing a deeper understanding of customers across multiple sources, the insights we’re using and what we’ve learned to date.

Victoria Simpson, Head of Segment, AMP
Adam Pate, Segment Manager, AMP