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Audience Efficiency. What It Means, Why It Matters And How We Get There.

With ad tech’s obsession with jargon and detail it’s easy to forget the marketing problem we’re trying to solve.

Exponential’s Doug Conely reminds us that the power (and purpose) of marketing is to persuade those who have seen our ads to buy our products.

In this session Doug will take us on an ad tech journey (along with all the venn diagrams and scatter plots a data summit demands!) to explain the valuable connection between marketing, data and true audience discovery.

Learn why Exponential believes that prospecting, audience optimisation and trusting the machine, is the way to solve your marketing problem.

Doug Conely, Chief Strategy Officer, Exponential Interactive (UK)