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Avoiding Death By A Thousand Cuts – How Making Sense Of Your Consumer Journey Data No Longer Needs To Be Torturous

All too often, there’s no one fatal marketing factor hurting businesses, but rather a plethora of small issues that, in aggregate, amount to a whole lot of lost ROI. Combined, these stumbling blocks are inhibiting marketers from making better, timely, more strategic decisions to maximize the return on their marketing investments. At Convertro, we believe future marketing success lies in the happy marriage of Media Mix Modelling (MMM) and Multi-touch Attribution (MTA). Hear why and how as well as what Lego has to do with it all…

Nikki Retallick, Senior Director Client Strategy, Convertro Lead, AOL Platforms