More than ever, businesses need to put customers at the centre of everything they do. The ability to attract, retain and satisfy customers now and into the future requires providing the right experience at the right time for each individual customer. This presentation will share examples of organisations who have used data to discover insights, improve the client experience and transform marketing – and will help you consider how else you can use data to improve your customer’s experience.
Brock Douglas, VP Consultancy Sales, IBM AP, Japan and China