Ashton Media » Home

International Keynote: Analytics: From Measurement to Insight

We’ve come to believe that data is critical to the success of organisations. However the practice of analytics – drawing insights from that data – has the potential to deliver value in surprising and unexpected ways. In this talk, James will draw on his experience at the New York Times to show how analytics can be used to help measure success, better understand audiences, and adapt to the rapidly-changing digital world.

James Robinson, Director of Analytics Innovation, New York Times