Gone are the days of acting on gut instinct alone. Data-driven marketing is here, and the more data you have—the better, so much so that marketing is increasingly being seen as the natural leader of big data efforts.
But how effective is your team in their use of data to drive value for customers? Are you delivering insights with speed and agility, and faster than the pace of your business? Is your analytics self-reliant and flexible enough to allow anyone to ask and answer deeper questions? We will examine the common challenges and opportunities associated with enabling a high-performance marketing analytics organization, along with:
Mac Bryla, Senior Sales Consultant, Tableau Software