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Programmatic + Content Marketing: Why this year’s biggest buzzwords are a match made in heaven.

Programmatic advertising and content marketing a two of the biggest trends in marketing of the last few years, and on the face of it might seem mutually exclusive – with the scale promised by programmatic anathema to the hyper-targeted environment in which content works best. But what if there’s a way they can work together? Richard Parker explores the possibilities.

Richard Parker, Managing Partner & Strategy Director, Edge