Data sharing has the ability to significantly change to the marketing industry, but there’s a lot of confusion about the options that are available to buyers and sellers. Jo Gaines, Country Manager for Krux Digital Inc. will explain the differences between 1st, 2nd and 3rd party data, with significant focus on the most popular emerging opportunity, being 2nd party data. Jo will talk about some of the trends she is seeing around the world and give you some hints and tips for successful 2nd party data sharing, along with the benefits you can expect to glean once you get started.
Jo Gaines,Country Manager AUNZ – Krux