Blis Live: Location – Breaking out of the geofence

6pm – 7pm: A roundtable discussion around breaking free from the old school misconceptions that location intelligence is only about geo-targeting.

In an era where the importance of transparency and trust is paramount, the need for genuine data sources, accurate measurement and responsive and relevant marketing has never been more imperative. Consumers are also increasingly time poor and are far less forgiving with irrelevant brand messages, meaning the pressure is on to ensure marketing messages are as precise as possible.

Unlike some metrics, location intelligence does not lie, however many still fail to look beyond the basics of location only.

In this high level discussion we’ll explore the real value and challenges of location data in a modern marketing world. This means far more than just location alone as we delve deeper into personalisation and CX. We’ll look at the current state of play, question what the speedbumps are, what role the digital giants have in the location game and the role of voice automation.

Expect to come away with a revitalised vision of what location-based mobile marketing is and be prepared to embark upon some wild future gazing as to how far we can go within this space.

Pippa Chambers
With over a decade of experience in journalism, Pippa has spent more than seven years writing about the advertising, media and marketing industry. A strategic media consultant, freelance journalist and content marketer, Pippa is particularly passionate about the innovative ad tech space.

About Blis

Blis is a global martech leader, pioneering the most accurate real-world intelligence to drive real engagement and results. Real-world intelligence is enriched location data, enabling more effective planning, activation and measurement for marketers and business decision makers alike. The company’s offerings are powered by its proprietary Smart Platform, which turns location data into actionable consumer insights through it’s three technologies, SmartPin, Smart Scale and Smart Places, which deliver unmatched data accuracy, scale, and access to over one billion unique devices – 1/7th of the world’s population.

With 31 offices across five continents, Blis works with the world’s largest companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.