Shaping Tomorrow’s Media Landscape
INTERNATIONAL KEYNOTE:
12
years experience running media events in ANZ
“We Don’t Value Things:
We Value Their Meaning”
– Rory Sutherland
In the ever-evolving world of advertising, success hinges on staying ahead of the curve. That’s why the Future Media Forum is here as your essential guide to navigating the shifting sands of modern paid media. This event is proudly brought to you by Ashton Media, the producers of The Programmatic Summit, The Marketing Tech Symposium, and the Agency Leaders Symposium.
Taking place on 13th March, the Future Media Forum is designed for the key communities in our media landscape: Enterprise Brand Marketers, Agencies, Media Owners and Technology professionals. Bringing together 300+ of the industry’s most influential media executives and the next generation of leaders, and showcasing international keynotes and local pioneers, the Future Media Forum will be split into two distinct content tracks:
‘‘Strategic Vision’’ tailored to industry leaders who drive business direction and commercial strategies, and, ‘‘Tactical Execution’’ tailored to experienced media professionals and emerging leaders who are currently building and implementing media, brand, and marketing plans.
Alongside the conference will be the “Experiential Marketplace” allowing partners to utilise clever onsite activations to engage attendees in memorable and impactful ways throughout the day.
Join us as we delve into the future of digital advertising, guided by an unobstructed vision and a commitment to excellence. The Future Media Forum is your opportunity to shape the media landscape of tomorrow, one idea at a time.
Details
Future Media Forum 2025
WHEN
13th March 2025
WHERE
Randwick Racecourse
Alison Rd
Randwick NSW 2031
WHO:
Enterprise Brand Marketers
Agencies
Media Owners
Tech Professionals
Our Opening Keynote
Louise King
Telecommunications, Media and Technology Industry Leader & Many Hats Lead Partner
PwC
It’s beyond a thrill to announce our second morning keynote of the Future Media Forum! As the media landscape in Australia rapidly evolves, staying ahead of the rapid pace of change is more crucial than ever, which is why we’ll be joined by Louise King the Telecommunications, Media, and Technology Industry Leader & Many Hats Lead Partner at PwC as she takes you through the most crucial insights from PwC’s Entertainment and Media Outlook Overview. You’ll walk away with top takeaways to go back to your teams with, including:
– How AI and cloud computing can transform your offerings and meet the evolving demands of consumers
– The importance of collaboration in creating digitally enabled products and services
– As the trend towards media revenue moves further towards digital streams, how should you be thinking about the pivotal role that media team structures and innovation plays
Our International Keynote
Alessandro Cusmano
Head of Paid Media
HSBC (UK)
We’re so excited to be able to welcome live and in-person Alessandro Cusmano, Head of Paid Media, HSBC who will be joining us to tell the story of How the Changing Landscape of Digital Advertising has Transformed the Future Media Methodology at HSBC. The key points of the talk will cover:
– Acknowledging that it’s one piece of the puzzle that sits alongside privacy imperatives
– What ways our tactics have evolved due to changing consumer interests, priorities and a lack of education in the industry
– How the new future media landscape has added complexity in terms of brand management and altered the value exchange relationship between customer and business
Your Content Tracks
TRACK 1: STRATEGIC VISION
This track will host 100+ of ANZ’s most influential media executives and will look at the core components of your long-term media plans as we focus on market research, target audience identification, brand positioning and value proposition.
Brands: CMOs, Chief Digital Officers, Directors of Marketing, Heads of Paid Media, Director Tech & AdTech, and similar.
Agencies: C-Level, Managing Director, Head of Investment, Digital, Strategy, Planning and Creative, and similar.
Media Owners: Director Commercial Strategy and Growth, Executive Director Media and Advertising, Head of AdTech and Programmatic, Group Digital Directors, and similar.
TRACK 2: TACTICAL EXECUTION
This track will host 200+ experienced media professionals and emerging leaders, allowing them to get in-depth on how to best serve strategy day-to-day, reacting to immediate opportunities and challenges that ensure boots on the ground success.
Brands: Senior Digital Marketers, Digital Teams, Brand and Marketing Managers, Data Activation Manager, and similar.
Agencies: Activation and Planning Teams, Trading Teams, Activation Team, Trading Solutions executive, Client Teams, and similar.
Media Owners: Audience Managers, Programmatic Manager, Data and Trading Teams, and similar.
Key Content Themes
Exploring the intersection of marketing, advertising, technology, and digital media this event will address:
For Brands:
– State of the AU Nation from a Media lens
– Leveraging Your First-Party Data – Gaining a More Holistic View of Your Customers for More Sophisticated Advertising
– Bringing Your Media Team in House: When Does it Make Sense? Why Are We Seeing More Brands Go Down this Road?
– Retail Media – What Potential Do Walled Gardens Offer Brands?
For Agencies:
– The importance to plan for declining TV spend in a segmented way – The Art of Planning
– The Need to Evolve Agency Team Structures and Business Models
– What Legislative Changes Does Your Team Need to Be Across and Bridging the Education Gap To Clients
– Efficiency and Automation in your Agency – Removing the Grunt Work
For Media Owners:
– How Do You Master the Management of New Distribution Channels CTV, DOOH, Retail Media and Audio?
– Optimising in RealTime?
– How do we define and quantify attention in a world saturated with digital content and short attention spans?
– With metrics complement or conflict with attention as a primary metric? How does attention correlate with long-term brand-building and customer loyalty?
Advisory BoardShaping the Future of Media
Brand Maestros
Benjamin Will
Virgin Australia
Manager, Group Paid Media
Jo Whyte
nbn
GM, Customer Marketing
Sian Wheatley
Nestlé Nespresso
Head of Brand and Media
Bianca Mundy
Coles
Head of Brand and Media
Tim Whitfield
Woolworths Group
GM, Technology
Georgia Thomas
THE ICONIC
Director of Brand, Media and Comms
Awesome Agencies
Paige Wheaton
Initiative
Chief Investment Officer
Paula Malysevaite
PHD
Sydney, Head of Digital
Trent McMillan
Kaimera
Founder & Chief Digital Officer
Jason Tonelli
Zenith
CEO
Media Mavericks
Venessa Hunt
ARN
Director Commercial Strategy and Growth
Anthony Rodrigues
REA Group
National Programmatic Manager
John Matthews
Foxtel Group
Executive Director Media and Advertising
Paul Sigaloff
oOh!
Chief Revenue and Growth Officer
Tech Superstars
Imran Masood
DoubleVerify
VP, Country Manager ANZ
Amy Jansen-Flynn
Adform
Regional Manager, APAC
James Bayes
The Trade Desk
Vice President - ANZ
Christopher Eden
Head of Programmatic Media, Australia & New Zealand
Unlock Sponsorship Opportunities at the Future Media Forum
Are you ready to showcase your company’s vision and commitment to excellence in the ever-evolving media landscape? Join us at the Future Media Forum, where we explore the cutting-edge of advertising and elevate your marketing strategies to new heights. The Future Media Forum offers a unique platform to position your brand at the forefront of innovation. With a range of sponsorship opportunities, you can:
Join us at the Future Media Forum and take advantage of this unique opportunity to elevate your brand, connect with the industry as a WHOLE, and drive your business forward.
For more information on sponsorship opportunities, please contact emily@ashtonmedia.com.au today or call 0475 798 806.
Here’s what you can expect
GATHERING
THE
rightsmartestBest Dressed
PEOPLE
The power of the forum will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to attract the most exciting and imaginative group of people and bring them together.
Interested?
Tim Stuart-Harris
Commercial Director, Ashton Media
Ph: +61 402 567 117
timsh@ashtonmedia.com.au