Future Media Forum 2025
AGENDA
This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.
Thursday, 13 March
8:00
8:50
MC Opening Comments
9:00
Keynote Presentation: Perspectives into the Future – The Economic and Global Trends Shaping the Future of Media
9:35
Partner Keynote: What’s Next? Media Moves and Trends That Could Redefine Advertising
10:10
International Keynote Presentation: The Simplification Paradox – AI, Privacy, and Market Forces in Modern Media
10:40
Coffee & Networking Break and Experiential Marketplace
11:05
STRATEGIC VISION
Elevating Media’s Strategic Role within Business to be a Key Investment for Success
TACTICAL EXECUTION
Lifting The Lid – The Realities of Structuring Media Teams to Serve Brand and Performance Goals
11:40
Partner Breakout: Marrying the Art with the Science – The Power of Unified Creative and Data
Partner Breakout: Tapping into the Convenience Economy – Why Are Brands Waiting?
12:10
Keynote Debate: Is the Future of Media In-Housing?
12:50
Conference Lunch and Experiential Marketplace
13:50
Partner Keynote: Streaming Transformed – Unlocking the Next Era of CTV
14:25
STRATEGIC VISION
How Have PepsiCo Utilised Data Clean Rooms to Leverage Opportunities Beyond First-Party Data?
TACTICAL EXECUTION
How Do You Increase Attention and Reach by Maximising the Potential of the TV as a Device?
15:10
Partner Breakout: Privacy Meets Precision – The New Frontier of Personified Advertising
Partner Breakout: The Video Revolution on LinkedIn
15:35
Coffee & Networking Break and Experiential Marketplace
15:55
STRATEGIC VISION
Are You Leveraging Your Customer Data to Activate Your Full Advertising Capability?
TACTICAL EXECUTION
From Jackpot to Creative in Seconds – The Trials and Tribulations of AI
16:30
Partner Keynote: Demystifying CTV for Mid-Market Advertisers
17:00
Keynote Presentation: Retail Media Mixology – Crafting the Perfect Blend for Success
17:30
Closing Comments
17:30