In our opening keynote, you’ll hear about Pizza Hut’s global MarTech strategy and how it fits within the global franchise model. We’ll discuss our MarTech strategy, focusing on the maturity curve as a guide for steady progress, driving early value and sharing learnings across markets. Key tactics will include standardising vendors, data, and measurement, conducting audits and prioritising biggest markets.

You’ll walk away with practical tips for enhancing your own MarTech efforts. We’ll highlight the importance of data management and mapping the customer journey to pinpoint high-value use cases. Plus, we’ll cover how to build business cases by piloting initiatives in single channels and the need for upskilling your team. Join to see how Pizza Hut is transforming marketing technology for better customer engagement and business growth!

Marketing leaders are now being asked to become the architects of AI-driven strategies that combine technology with human creativity, all while adhering to brand guidelines and connecting the dots on their behalf.

While historically data has been used to measure return on investment, and technology like artificial intelligence has been viewed as a tool for cost reduction, its greater value lies in empowering marketing teams, boosting their capacity, capability and confidence to drive growth. Join this session for practical insights into the world of Agentic AI, what this means for marketers, and how to get your organisations ready to leverage this next wave of reinvention.

Everyone wants to hear about how we practically and tangibly empower innovation with AI in MarTech, but how do we actually do it? In this session we’ll be looking to focus on a specific use-case of AI at scale, emphasising it’s role for driving efficiency and personalisation. We’ll touch base on the top 5 ways AI is going to enable your MarTech in applicable ways: measurement, econometrics, moving away from last touch attribution and finetuning chatbots to your data.

AI serves as an enable rather than a panacea, for applications such as streamlining workflows and enhancing customer experiences. With AI we can look to analyse large numbers of customers at scale to a level beyond what was previously not possible and here’s how we’re doing it!

Ever wondered how massive, complex organisations manage to create cohesive online presences across their channels? Monash University and the University of Melbourne have cracked the code, and they’re sharing their secrets.

We’ll explore how Monash University reimagined its site, creating a cohesive and user-centric online presence. You’ll learn about how they scaled with their innovative design system and how it’s reshaping interactions across their vast web ecosystem.

Then, we’ll dive into the University of Melbourne’s journey with their flagship Pursuit platform. Discover how they elevated their online storytelling, improved content discovery, and enhanced user engagement.

You’ll walk away with practical tips of scaling your web presence and making your operations more efficient with scalable design systems and content strategies, along with insights on balancing consistency with personalisation in complex environments. Lastly you’ll learn frameworks for driving transformation in complex environments and ideas for improving content discoverability and user engagement.

From real-time data sharing to aligning MarTech stacks with strategic visions, panellists will be discussing the merits of both approaches and offer perspectives on maximising efficiency, effectiveness, and innovation. We’ll pit arguments around the benefits and challenges of integrating diverse technologies from multiple vendors with key points around simplicity, integration, centralised support, and holistic insights. Key questions we’ll discuss are:

• If cost effectiveness is your top priority, is the Frankenstack always the right way to go?
• How good is it to effectively tailor your tech stack to specific needs and preferences in a way that allows you to take advantage of a rapidly changing vendor landscape?
• Are the risk of integration challenges, complexity and management overhead and the risk of vendor dependencies going to destroy rather than enhance your operational efficiency?
• How do you approach this from a build/buy/partner perspective?
• Do you really get holistic insights, centralised support and accountability and integration simplicity with the monostack?

As Australia’s TV networks evolve briskly into full digital offerings (with audiences to match), the conversation about measuring TV performance has become louder and more complicated. So how should marketers think about total TV as an investment? And how can marketers position the value of total TV audiences to their stakeholders in a climate of economic uncertainty?

Join Mutinex Co-Founder Matt Farrugia in conversation with Michael Stephenson, CSO, Nine Network to talk about how Nine is helping marketers to cut through the complexity and successfully drive constructive conversations about TV investment strategies and ROI.

In the digital marketing and technology landscape, organisations often face the “Ferrari Conundrum” – having advanced technology but struggling due to talent constraints. In this session we’ll explore how Tourism Tasmania have enhanced collaboration and innovation by fostering a culture of continuous upskilling.

Additionally, we’ll explore how to continuously test, learn, and improve capabilities, creating engaging subscription models that keep clients invested. Through looking at B2B continuous customer engagement success, James will highlight how MarTech capabilities deployed by the Tasmanian Data Lakehouse haves taken our existing MarTech investments to the next level, with new AI capabilities and deepened insights from our CDP. These gains can help to gain better visibility into the industry, not just consumer.

Join Gemma Hunter, fresh from her experience leading marketing teams at Myer to solve one of the biggest MarTech challenges around: winning over your stakeholders, peers, and operational teams. In this workshop, we’ll explore how you create MarTech learning initiatives that successfully engage different levels of maturity with different learning needs.

Focused on the human side of MarTech leadership, you’ll learn to build stronger stakeholder relationships, foster team enthusiasm, and ensure your initiatives are met with approval and excitement. Whether you’re just getting started or looking to scale up your MarTech capabilities, join us to enhance your skills and gain insights to confidently lead through your MarTech transformation.

Marketing and MarTech are changing rapidly. From changes in internal and external data ecosystems to the accelerating evolution of AI, the very nature of what’s possible with marketing technology is shifting under our feet. But this is a good thing! Because such disruption in the market equals opportunity for us as marketing professionals and the firms we serve. But it’s up to us to seize the day.

In a keynote presentation that is both grounded in the present reality of MarTech but also looks toward the horizon of the next couple of years, the “godfather of MarTech” Scott Brinker will share the latest research on MarTech stack strategy. Starting with the latest view of the MarTech landscape and its explosion in AI-native solutions, Scott will discuss the fundamental shift towards composability that is sweeping the industry: what it is, why it matters, and how to harness it. Composability drives tremendous benefits to marketers today — including some surprisingly counterintuitive ones! — but also sets the stage for the next wave of agentic AI capabilities ahead.

We are living through one of the largest technology transformations in history with the advent of AI. Simultaneously regulators are scaling up data privacy and there is increasing demand to ensure ethics are put at the heart of artificial intelligence usage. This session is going to be focused on the practical, on tips and tricks from the immensely interesting work taking place at Woolies.

Join Emma, their Head of Privacy and Data Ethics, as she explores some of the tools and processes being used at Woolies, and how, if you want to liberate your own brand using AI, you can get the governance right too. The session will touch on the tips and tricks around risk assessment processes, action plans, how to monitor your endeavours for compliance and success, and what some of the best practice policy foundations need to be.

In this session, we’ll dive into the practical application of personalisation in a world increasingly driven by data and technology. Lisa Dickson, Head of Marketing Automation at BUPA, shares her 15+ years of experience across multiple industries, focusing on how an understanding of both your customers, data, and technical ecosystem can lead to measurable success.

We’ll explore key areas of personalisation, starting with whether your data is being viewed in new and innovative ways, and how BUPA’s transformation was driven by rethinking their data strategy to drive better customer experiences.

Then Lisa will highlight the importance of understanding your end-to-end technical landscape and its governance, sharing insights from BUPA’s experience integrating AI decisioning and CDPs, which resulted in a 50% uplift in operational efficiency. Additionally, Lisa will discuss how a vision for customer-centricity can effectively move through your delivery system to realise value—how BUPA implemented 11 “micro-moments” in their customer journey to meet specific needs, ultimately increasing customer response rates and satisfaction.

Finally, Lisa will talk about the importance of truly understanding your customers’ point of view, sharing how BUPA’s shift to a customer-first approach not only improved Net Promoter Scores (NPS), but also reshaped the way the company interacts with and delivers value to its customers.

With the proliferation of data sources and the increasing complexity of data analytics, organisations are facing a critical dilemma of how to effectively rationalise and utilise their data assets.

Join your peers to discuss:

What criteria should businesses use to determine whether data is valuable or not?
How can companies balance the need for data democratisation with ensuring data quality and governance?
What are the essential steps to integrate and harmonise disparate data sources across marketing platforms?
In what ways can AI and machine learning algorithms be leveraged to automate data rationalisation processes effectively?

AI and advances in MarTech have given us the ability to mine, analyse and evaluate large amounts of complex data, and, when used right, it can give you the ability to transform customer relationship building. However, the truth is that you don’t need to be the world’s best data scientist to be in marking. Kicking off this presentation, Medibank’s Jon Goh will start with a little bit of myth-busting before moving on to discuss where to situation ML models in your MarTech stack.

It’s not monolithic at Medibank and you’ll hear how they’ve evolved their operational model to use ML/AI on several different levels (and why it’s ok to do that!). You’ll learn that you can derive AI/ML models from a number of places and use them very differently. The consistent here is that the team needs a unified focus on customer and business outcomes. From there we’ll look why, just because you can make the data work in real time, doesn’t mean that you have to. The important thing is to ensure that content operations match the output of AI modelling. Wrapping up, you’ll find out what Medibank is doing in the AI supply chain space and how you can take away some practical tips of your own to implement.

In our final session you’ll have the chance to hear Australian Red Cross Lifeblood’s internationally recognised story of data-driven marketing for customer success. Utilising sophisticated automation processes, Australian Red Cross Lifeblood sends over 30 million highly personalised marketing emails each year that successfully engage, convert and retain their database.

Joining us on stage will be Jeremy Weiss, CMO for the organisation, who will share the Lifeblood case study and share his wealth of experience from organisations such as Origin Energy, GE and Telstra to show how these successes can be applied in your organisations. A key area of focus will be the importance of taking a customer-centric approach in the design of MarTech programs to ensure value creation that spans customer needs and business outcomes.