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When AI informs Marketing: Helping Advertisers Predict Consumer Needs

Artificial Intelligence is no longer the stuff of sci-fi movies and chess championships. Its influence over our personal and professional lives is growing at such astonishing speed that The World Economic Forum called AI the 4th industrial revolution.

It’s expected that by 2020 there will be over 30 billion connected devices. The data we can collect from all those devices, and the potential value we can extract from that data will require analytical and interpretive skills well beyond our human capacity. Because of its super human ability to sort through immense amounts of data in real time, AI can study these billions of consumer interactions and find those important emotional markers that denote desire, interest and purchase intent.

Phil Murrell, Director, Strategic Accounts, Sizmek