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Building​ ​And​ ​Managing​ A Successful​ ​Data​ Science Capability​ ​In​ Your​ ​Marketing Organisation

In this session, Felipe will share his experience in building, managing and enhancing data science capabilities across a variety of organisations. Felipe will walk participants through an overview of the field of analytics, and provide practical tips on how to build a successful data science practice in a marketing organisation.

This session will allow participants to gain general awareness of how other organisations are approaching the problem of analytics in marketing, what tools are being used to deal with vast amounts of marketing  information, learn ingredients for a successful analytics team operation, gain interesting, real-world visibility on applications of data being used to visualise and solve problems and, hopefully, help marketers gain a better understanding of data​ ​science​ ​and​ ​how​ ​to​ ​leverage​ ​the​ ​power​ ​of​ ​analytics​ ​in​ ​their​ ​organisation.

Felipe Rego, Analytics Consultant