Digital transformation seems to be on every marketers to do list at the moment but how much do you really need to know about the latest technology to make it happen?
Gabby Hegerty talks about her own lessons learnt as a marketer in the tech industry and how your marketing skills (not your tech skills) are more important than ever. She’ll show you how to accelerate through digital transformation with a few simple principles using a real case study from The Wall Street Journal.
Gabby Hegerty, General Manager, Studio Etch, Australia