When thinking about your customer’s expectations of personalised, one-to-one interactions, relevance is the metric that matters in the ROI equation. To power truly relevant interactions with all of your customers across every touchpoint, you have to create a single 360 view of the customer – feeding all that customer’s data into one repository. It’s about switching from marketing performance management to marketing performance optimisation with a data-driven approach. Sound like a mammoth task?
Join Datorama’s Managing Director APAC, Mick O’Brien, as he shares how you can transform your marketing department into an intelligent, data-led insight engine and utilise Artificial Intelligence (AI) to transform the way marketers understand and interact with customers.
Mick O’Brien, Director APAC, Datorama
Polly Blenkinship, General Manager, Media Marketing Planning, Foxtel
Tim Whitfield, Director, Technical Operations, GroupM