When thinking about your customer’s expectations of personalised, one-to-one interactions, relevance is the metric that matters in the ROI equation. To power truly relevant interactions with all of your customers across every touchpoint, you have to create a single 360 view of the customer – feeding all that customer’s data into one repository. It’s about switching from marketing performance management to marketing performance optimisation with a data-driven approach. Sound like a mammoth task?
Join Datorama’s Managing Director APAC, Mick O’Brien, as he shares how you can transform your marketing department into an intelligent, data-led insight engine and utilise Artificial Intelligence (AI) to transform the way marketers understand and interact with customers.
Mick O’Brien, Director APAC, Datorama