Working for a start-up (or any business) there is endless pressure on time, budget and resources. So why would a start-up implement an enterprise solution for its MarTech? Because it solves all three challenges.
Investing in technology means as a marketing leader you can do more with less, you own the end customer, control your data and have transparency over full-funnel performance. Good technology also enables freedom and flexibility with your resource mix – whether executed through an agency or in-house, to adapt to ever changing market and business needs.
Most importantly, the right tools can power customer insights and experiences that will supercharge growth for any business – big or small.