Taronga Zoo is considered to be one of the greatest zoos in the world. It has won Australia’s Best Tourist Attraction 3 years running and as a not-for-profit organisation channels all of profits into conservation programs both locally and around the globe. Taronga is literally saving species from extinction. So ensuring revenue targets are met and customers have a deep ongoing connection with the animals in our care is critical to secure the vision for a shared future for people and wildlife. Find out how Taronga went through a digital marketing transformation to engage and convert their audience to meet these important objectives.
Janelle Blue, Head of Marketing, Communications and Digital, Taronga Conservation Society Australia