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Workshop – A Strategic Framework for Marketing Transformation

Understand how leading companies are transforming their marketing.  Learn 5 new tools that will give you a strategic advantage, help you identify where to focus and where to start.  Learn how business capability mapping will give you a shared language to align marketing, technology and management.  In this two hour, interactive session you will leave with the building blocks to understand how people, process and technology work together to build the foundation of your marketing transformation strategy.  No matter the maturity of your marketing transformation there is something for everyone.

Shawn Goodin, Chief Marketing Technology Officer for Consumer & Community Banking, JP Morgan Chase and Company (US)