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You’re An Artist And A Scientist – And Your Customers Expect The World Of You.

Today’s customers have higher than ever expectations, while at the same time new competitors are cropping up at every turn. Pioneers at leading companies are using experimentation to create better customer experiences in order to respond to these challenges with agility and outpace the competition. Join Dan Ross, Managing Director, Optimizely ANZ as he shares customer stories and bold ideas and lessons learned from the experimental cultures of some of world leading brand including Fairfax media, Optus and Air New Zealand.

Dan Ross, Managing Director, ANZ, Optimizely