Just Eat has seen extraordinary growth and success globally, with revenues and profits tripling during Barnaby Dawe’s tenure at the business. Having been named UK Marketing Leader of the Year in 2017, Barnaby will touch on the two-sided coin of Just Eat’s success: A coherent brand strategy coupled with an incredibly innovative approach to marketing and technology.
He’ll explore the power of long-term brand thinking alongside the need for personalised, local and tactical marketing, powered by the tech innovation that Just Eat is known for. As part of their martech innovation, Barnaby will explore attribution, how you define measurement, and leveraging AI in the product to customise communications with your customers.