Frankenstacks, data silos and the large volume of data generated are major challenges for today’s enterprise marketers.
In this landscape, integration and consolidation are more important than ever to satisfy demands for relevant, more personalised customer experiences, while making it manageable – and measurable – for marketers!
In this session, we’ll explore the power of Google Marketing Platform and how its recent integration with Salesforce can help in connecting the dots and take a more insightful action.