Teresa Sperti, World Vision’s first Chief of Marketing, Data & Product asked with transforming an organisation born in the pre-digital era, will shed some light on their incredible journey so far, sharing their true successes, learning and pitfalls. Exploring their drive to create a more compelling experience, Teresa will focus on the integration of core areas, such as progression in automation and CRM; data analytics and insight; and developing content platforms. This session will also explore the importance of developing the culture and talent in your business critical to driving this shift.