Everyone knows what we should be doing, and what the hottest trends in the martech space are, but often what we still don’t know is how to actually get it done. Using their own work across media attribution and optimising search on your website as examples, Benjamin Thompson, Head of Marketing Transformation at Endeavor Drinks Group will shed some light on the unanswered questions, such as how to get finance to pay, and the key steps you should be taking when building your martech stack.