Hosted by Dan Eadon, Personalisation and SEO Chapter Lead at Optus, this interactive workshop will help brands assess if digital personalisation is right for their business. Uncovering the do’s and don’ts of digital personalisation, this session will equip brands with the auditing process, top tips, and things to watch out for when considering and implementing a digital personalisation strategy, giving attendees an actionable checklist to take back to their business.