MT21

AGENDA

This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.

Marketing Tech Sym agenda

Monday

17:00

Delegate registration

20:00

Welcome drinks

Tuesday

8:00

Breakfast and Opening Comments

8:50

Jonathan Wan
International Keynote: Navigating Long-term Marketing Growth: Putting Martech on the Map

Jonathan Wan, Director of Global Customer Experience and Marketing, Japan Airlines

Japan Airlines

The travel and aviation industry is one that has been severely impacted by the pandemic, and as a result, businesses in this sector are undoubtedly feeling the effects of tightened budgets, which makes it even more difficult to sell in the investment that comes with the adoption of martech.

In this International Keynote, we’ll hear from Jonathan Wan, Director of Global Marketing at Japan Airlines, as he shares how JAL secured the buy-in from management to investment in martech during a pandemic, and why that investment has proven to be so important in working toward their long-term marketing growth and digital transformation as they navigate the road to recovery.

9:30

Partner Keynote

Presented by Google

GMP logo

Session details TBC

10:00

Coffee Break & Networking

Sponsored by Adthena

Adthena

10:20

Elise Kennedy

Australian Tech Sector Update and Why MarTech Should Care

Elise Kennedy, Vice President Equity Research, Jarden

Jarden

How is the Australian tech sector faring and why is this important to those that work in marketing?

Join Kennedy, who has worked in financial markets for more than a decade – with seven years at Morgan Stanley covering the sectors of telco, media, tech and gaming, before she joined investment bank, Jarden – as she discusses the performance of the tech sector during the turbulent pandemic times.

As well as highlighting what opportunities lie ahead, she’ll share just why and how this could impact those working in martech.

11:00

Partner breakouts

Presented by Yahoo | Gumtree Media | Taboola

Yahoo Gumtree Media Taboola

11:35

Track 1
Panel: Publisher MarTech Moves

How is martech changing the face of publishing and what parts of the tech stack are businesses leaning in to and for what reasons? We’ll hear how publishers are flexing their martech muscle to drive users, revenue and more – as well as what needs to be doen now to futureproof the business.

12:15

Partner breakouts

Presented by Optimizely | Quantcast | AppsFlyer

Optimizely, Quantcast, Appsflyer

12:40

Lunch

 

13:30

Priya Kanniappan

Risks, Highs and the Martech Road Ahead

Priya Kanniappan, General Manager, Consumer Marketing, carsales.com.au

carsales

Never has the quest for the single customer profile and importance of owning and viewing your own customer data been so crucial.

As such, the rise and significance of responsibly storing, segmenting, and using consumer data has rocketed up the do list for brands and publishers alike.

Ahead of any big digital transformation, a lot must be done. From broaching the subject internally and getting sign off, to working out what part of the business should fund, own and run it – major operational, structural and people change shifts are involved.

In this session we’ll uncover the raw and real martech journey Carsales is on, the reasons behind its customer data platform development, challenges, risks, hopes, highs and more.

14:30

Wine Tasting

Kick back and relax with your fellow delegates on a wine tour experiencing some of the Hunter Valley’s finest vineyards.

Hosted by Sesimi

Sesimi

Workshop

Session details TBC

Golf

Enjoy 9 holes of golf and plenty of conversation on the beautiful Crowne Plaza golf course.

17:00

Relax + Recharge

19:00

Pre-Dinner Drinks Reception

19:45

Gala Dinner

22:00

Close

Wednesday

8:00

Villa Checkout

8:00

Breakfast & Opening Comments

8:40

Keynote

Session details TBC

9:15

International Keynote

Session details TBC

9:50

Here are the keys, now fly

Nicole McInnes, Director – Marketing and Commercial, ANZ, WW (formerly Weight Watchers)
Satya Upadhyaya, Vice President – Campaign Optimisation,Marketing Capability & Change, Citi
Louise Cummins, Marketing and Digital Innovations Director, H&R Block Australia

WW, Citi, H&R block
Nicole McInnesSatya UpadhyayaLouise Cummins

A lot of effort goes into selling martech platforms, but as a client, once you’re locked in and ready to go, challenges can soon arise.

With the software not always human-ready when you start paying for it, marketers can be left feeling oversold, under-resourced and ill-equipped to run the platforms and tools.

Are marketers being thrown the keys to the plane too soon without enough flying lessons and are the consultancies plugging this gap eclipsing the cost of the platform itself?

This panel will discuss martech challenges, highlight what needs fixing and will explore the promise of what lies ahead.

10:20

Coffee Break & Networking

Sponsored by Adthena

Adthena

10:40

Partner breakouts

Presented by Sprinklr | Amazon | InMobi

Sprinklr, Amazon, InMobi

11:10

Paul Bailey

Tourism Australia’s One-Way Ticket to Digital Transformation

Paul Bailey, General Manager, Digital, Technology and Data, Tourism Australia

Tourism Australia

From data and technology management to dotted line shakeups and major cross-department operational changes, Australian Government organisation Tourism Australia (TA) has been on its own unique digital transformation journey.

In this session we’ll hear what the future of customer data looks like for TA in a post-cookie world, why the tech team now sits in the marketing team, why this matters and how that unfolded internally.

We’ll also hear insights around people training, newfound and essential steering groups, tech stacks, what partners and agencies TA works with, as well as fresh out of beta platform revelations.

11:40

Greenshoot Marketers Explore Future of Martech

Johan Micheelsen, Head of Marketing, ChefPrep
Emily Stewart, Product Lead for MarTech, Canva

ChefPrep, Canva
Johan MicheelsenEmily Stewart

The marketing sector has undergone a huge amount of transformation. From budgets being squeezed, media channels shaken and creative being stirred – as well as the rise of data and automation – there’s a lot to get a handle on.

As new roles splinter out from beneath the chief marketing officer, we look at where exactly martech sits in certain organisations, what specific roles are or should be leading the charge in driving it forward, and what lies ahead.

12:10

Lunch & close of Symposium

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