"Opportunity to collaborate and network with other marketing leaders"
Past International Keynote
48
hours in the Hunter Valley
Australia’s #1 MarTech conference
Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However, as consumer expectations continue to evolve, and with an increased focus on customer empowerment, brands need to differentiate effectively, and engage with their customers how, when, and where they want.
Navigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Join us at the Marketing Tech Symposium to:
Discover how to use marketing technology to better understand, reach and engage your customers
Learn from inspiring international keynote presentations and local case studies
Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.
Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.
This year’s topics include:
– Secret showcase session: Get under the hood of one of the best, most successful MarTech stacks in the region
– A data science & CFO perspective: democratising data and data reflexes, how to best action data when you’re drowning in it
– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?
– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives
– Bridging the capability, talent & skillset Gap
– Build, buy or hybrid and bringing your media inhouse
– The future of MarTech: The rise and role of No-Code /Low-Code, Headless Commerce and APIs
– The Rise of BigOps, MarketingOps, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business
– How do you assess, benchmark, and select the right MarTech for your corporate and marketing goals & requirements?
– Time is your number 1 enemy, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile
– How much Personalisation is too much, from a Privacy and Business Investment (Overkill) perspective?
Details
WHERE
Crowne Plaza Hunter Valley
WHEN
Thu 3rd – Fri 4th November 2022
FOR:
Chief Digital Officers
CMOs
General Managers, Marketing
Heads of Marketing
Heads of Digital
Digital Directors
Data Analytics Professionals
Insight Directors/Managers
Data Scientists
CRM Directors/Managers
Business Intelligence Leaders
ATTEND:
2022 Marketing Tech Symposium Advisory Board…Driving the MarTech agenda…
Natalie Gray
ING
Product Owner, Enhancements & Experimentation
Shane Lenton
Cue Clothing Co
Chief Information Officer
Aky Gupta
Equifax
Head of Marketing Operations
Willem Paling
Luxury Escapes
Director of Product, Customer Experience & Personalisation
Katelyn Fraser
SEEK
Marketing Technology Owner
Sven Lindell
The Winning Group
Chief Digital and Marketing Officer
Satya Upadhyaya
Citi
VP Campaign Optimisation, Marketing Capability & Change
Sam Bain
MECCA
Chief Digital Officer
Nicola O’Rourke
Comvita Limited
Chief Digital Officer
Tom Williams
Lawpath
Chief Marketing Officer
Paul Bailey
Tourism Australia
General Manager, Digital, Technology and Data
Carl Bunn
Samsung Australia
Head of Corporate Marketing
Emily Stewart
Canva
Product Lead for MarTech
Nick Barnett
Aware Super
Executive Insights & Data Sciences Manager
Steffen Daleng
Booktopia
Chief Marketing Officer
Paromita Mitra
ResMed
Direct to Consumer Director
Matt Barden
Streamotion
Head of Ad Tech & Measurement
GATHERING
THE
rightsmartestMost Senior
PEOPLE
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
Here’s what you can expect
What it’s like
TO ATTEND
THE SYMPOSIUM
PLAY VIDEO
LASTING RELATIONSHIPS The MarTech Symposium continues to go from strength to strength. This year's event was a standout for me as I felt it was extremely immersive and engaging with a fantastic variety of short, sharp and relevant presentations. I have come away more informed, more excited and with lasting relationships. Can't wait for next year already and to share our MarTech journey.
Mark Kessler - General Manager Digital, MarTech & CRM, nbn™ Australia
AN EVENT I LOOK FORWARD TO A thoughtful event with quality content and speakers speaking about topical and important industry opportunities and challenges. The agenda is nicely spaced out with fun activities too, so networking is actually fun and easy. It’s become an event I look forward to on the calendar!
Josh Slighting - Head of Data & Digital Audience, Network 10
CONNECT WITH INDUSTRY EXPERTS The Marketing Tech symposium is the leading independent event that enables brands to connect with industry experts, to learn the latest strategies to overcome real business problems.
Alison Ryan - Senior Manager, Digital and Media Technology, Westpac Group
