"Best MarTech brains in the country"
PAST INTERNATIONAL KEYNOTE
PAST INTERNATIONAL KEYNOTE
hours in the Hunter Valley
Australia’s most-loved MarTech conference
These are unusual but also incredibly exciting times for marketing and technology leaders.
Turbulent economic times mean that budgets are tightening, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches, consumers are demanding better protection from our government.
AI is changing everything, and fast.
Navigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Staying ahead of the fast-moving world of MarTech has never been more important.
That’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times.
Key themes for 2023 include:
AI: your opportunity to demystify this game-changing technology; what does it mean for you, your team, and your job security? If used properly, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide, and who do you ask them to?
Data Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?
Unified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it, and what can you do about it?
Data Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?
Marketing Operations: How do you optimise your marketing process, to prove the value of your marketing investments? Who is using it? Do they know how, and, is it being challenged in the right way?
The People Opportunity: What are the strategies for success that empower your people, to superpower your tech?
Rydges Resort Hunter Valley
formerly the Crowne Plaza
430 Wine Country Dr
Lovedale NSW 2325
Tue 12 – Wed 13 September 2023
Chief Digital Officers
General Managers, Marketing
Heads of Marketing
Heads of Digital
Data Analytics Professionals
Business Intelligence Leaders
The power of the symposium will be enhanced by the quality, energy and diversity of the people you meet, who will bring their ideas to the gathering while enriching our many conversations. Our way to ensure the quality of the experience is to handpick the most exciting and imaginative group of people and bring them together.
Here’s what you can expect
Speakers have been hand selected by an experienced Advisory Board of your peers
THE INDUSTRY’S ELITE
The Symposium is an invitation-only event attracting ANZ’s most senior marketers, technology and digital professionals.
OPEN & COLLABORATIVE ENVIRONMENT
A rare opportunity to share ideas and challenges openly with peers, far away from the office. With no trade press present.
Qualifying client-side marketers, technology and digital professionals attend as our guest
A SPOT OF GOLF
What better way have deep conversations in a relaxed environment
A LITTLE WINE TASTING
Set in the beautiful Hunter Valley, tasting some of the finest wines in the region
Gain a new perspective on how to keep winning in our changing landscape