The 2024 Marketing and Technology Supergraphic unveils a staggering 14,106 MarTech vendors, showcasing unprecedented growth and minimal consolidation. In this opening keynote, we’ll show you why and how to harness the MarTech future. We’ll debunk conventional wisdoms to get your tech and org right to drive company value (not just efficiencies).

Our research debunks conventional wisdoms: consolidation isn’t imminent, but composability is the norm. Consolidation is not a strategy – MarTech growth outweighs MarTech consolidation. Composability is not a strategy – It’s the daily reality. It’s business as usual.

Driving stack value is the strategy – One metric to see where to invest and where to divest. Driving stack value emerges as the ultimate strategy, correlating to MarTech maturity with company revenue-per-employee ratios. Frans will be unveiling how you can maximise your MarTech value across industries, urging thoughtful investment decisions.

A core goal of Domain has been to deliver the best real estate product and UX in the market. In this sit-down session with Ben Karpin, this fireside chat will unveil how Domain’s advanced data strategies have helped revolutionise CX and driven business success.

Jaye and Ben will take a journey that’ll highlight key strategies, including the development of a unified customer profile and predictive segmentation in a way that’s empowered Domain to enhance home screen personalisation, optimised push notifications and improved landing pages. We’ll also explore a little bit on how Domain’s journey of Digital Transformation has enabled them to activate new channels and operationalise their MarTech, leading to increased inquiries, revenue growth an successful cross-sell/upsell opportunities.

Key questions that Ben will answer include: How would you scale up or scale back your approach to using data for personalisation in different organisations? How do you galvanise the organisation around personalisation and data? Finally we’ll also shed some light on Domain’s collaborative culture and agile team structure, how it’s fostered creativity and collaboration across product, marketing and technology teams – with some quick-wins you can try too!

Everyone wants to hear about how we empower innovation with AI in MarTech, but how do we practically and tangibly do it? In this session we’ll be looking to focus on a specific use-case of AI at scale, emphasising it’s role for driving efficiency and personalisation. We’ll touch base on the top 5 ways AI is going to enable your MarTech in applicable ways: targeting, personalisation, measurement, econometrics, and simulation.

AI serves to enable rather than dictate, for applications such as streamlining workflows and enhancing customer experiences. With AI we can look to analyse large numbers of customers at scale to a level beyond what was previously not possible – here’s how we started, how we’re doing it now and what we’ve learned along the way!

In a complex marketplace filled with channels and choices, creating exceptional customer experiences is essential for businesses to thrive. Join us to learn how enterprises are using Customer Engagement tools and data to reach their goals, and experience individualised CX for yourself with a live demo.

Join the session to learn how organisations can create customer experiences that genuinely resonate.


Leveraging CPaaS, Voice Tech, and AI: Discover how top organisations use CPaaS, voice tech, and AI to enhance customer experiences and boost loyalty.

Streamlining Digital Transformation: Learn strategies for overcoming challenges in digital transformation while ensuring compliance and efficiency.

Choosing Tech Partners: Find out how to select the right technology partners and hear examples of successful, strategic collaborations.

Let’s have a debate, let’s poke some bears. From real-time data sharing to aligning MarTech stacks with strategic visions, panellists will be discussing the merits of both approaches and offer perspectives on maximising efficiency, effectiveness, and innovation. We’ll pit arguments around the benefits and challenges of integrating diverse technologies from multiple vendors with key points around simplicity, integration, centralised support, and holistic insights. Key questions we’ll discuss are:

• If cost effectiveness is your top priority, is the Frankenstack always the right way to go?
• How good is it to effectively tailor your tech stack to specific needs and preferences in a way that always you to take advantage of a rapidly changing vendor landscape?
• Are the risk of integration challenges, complexity and management overhead and the risk of vendor dependencies going to destroy rather than enhance your operation efficiency?
• How do you approach this from a build/buy/partner perspective?
• Do you really get holistic insights, centralised support and accountability and integration simplicity with the monostack?

In the U.S. alone, brands are losing up to $6.9 billion annually to competitors who prioritise accessibility. It’s not just about compliance; accessibility is a stimulus for creating more engaging and productive digital experiences for all users. By building team capabilities and incorporating into workflows you can help drive value across your marketing funnel by aligning brand, content and data.


Web accessibility needs to be a priority and a key business process. Making web accessibility for people with disabilities a key focus, and a larger part of your technology, is of course a great thing, but this will also impact your bottom line. This large and often overlooked audience has an annual disposable income of $500bn USD and by making your websites less inclusive you’re damaging your digital experience, customer satisfaction, brand loyalty and revenue.

Join Acquia’s APAC Partnerships Manager, Paul Thompson as he gives an overview of the current state of accessibility, examples and tips, and then what capabilities you need and the steps to start optimising.

The draft legislation for the overhaul of the Privacy Act will be revealed this month, likely to be unveiled while we’re together in the Hunter. In this session you’ll hear from Sarah, Director of Policy & Regulatory Affairs at the IAB as we look through all to be revealed. Presently, there are concerns about PI and targeting, and the proposals on trading, the fair and reasonable requirement, and the direct right of action.

This session will explore key areas of risk for the industry, including the definition of ‘Personal Information’, targeting, targeting transparency, trading, and the direct right of action. If we don’t get the balance right, we could be looking at overcompliance, damaging security measures rather than strengthening them, and weakening rather than strengthening trust online. Keep your toes because we’ll be as real-time as we can with any announcements that drop!

You’ve meticulously planned your roadmap, selected top-tier vendors, and crafted a compelling business case. Now comes the real challenge: winning over your stakeholders, peers, and operational teams. In this interactive gameshow-style workshop, we’ll explore potential blind spots, roadblocks to avoid, and secret shortcuts to secure and maintain your team’s support throughout your MarTech transformation journey.

Focused on the human side of MarTech leadership, you’ll learn to build stronger stakeholder relationships, foster team enthusiasm, and ensure your initiatives are met with approval and excitement. Whether you’re just getting started or looking to scale up your MarTech capabilities, join us to enhance your skills and gain insights to confidently lead through your MarTech transformation.

You already know that technology is indispensable in everything that you do. You also know that it’s mostly expensive, complicated, and non-transparent. All while technology continues to expand ever faster rates. In this special session, Henk-jan will take you into the world of Philips’ marketing transformation.

The key areas we’ll focus on are the importance of ‘less is more’, and how we solved pain points around the fact that audience insights were not leading, non-integrated, product-focus planning, and the need for capability building for experience design & data-driven marketing. The key takeaways from you will be how to build a common core in your landscape, looking at centralisation and decentralisation, choosing your MarTech based on value NOT hype, and moving from tool focus to capability focus.

Selling the dream of best-in-class digital experiences is relatively easy; delivering it is a different story.

Come along for no-BS look at how Sitecore’s Sydney-based digital visionary led a global team to design, build and launch an agile marketing tech stack which tripled our performance scores, improved engagement & conversions, and saved the team hours every day.

Join us for valuable insights on aligning a group of highly intelligent and opinionated individuals—yes, it’s possible. We’ll reveal where to begin, with a spoiler alert that it’s not where you might expect. You’ll also learn which curveballs to avoid, and which ones might hit you directly. Additionally, discover who the unsung heroes are and how you can support them effectively. Come along and find out what we learnt, from the leader of the team who designed and built it, Sitecore’s Global Head of Digital Experience, Alison Sainsbury.

GenAI is upending MarTech, and the MarTech ecosystem is expanding because of it, and there are lots of decisions for MarTech leaders to make, from pricing and usability to governance considerations.

Join your peers to discuss:

What impact has the rapid growth of the MarTech ecosystem and composability had on you for integrating solutions?
How can you foster a culture that prioritises curiosity and adaptability in your teams?
With the rise of intent-driven strategies and the impending demise of cookies, how are you adapting your approaches to leveraging data effectively while maintaining consumer privacy and trust?

AI and advances in MarTech have given us the ability to mine, analyse and evaluate large amounts of complex data, and, when used right, it can give you the ability to transform customer relationship building. In this case study you’ll hear how AI is being used to ensure that each of your customers receives personalised insights and recommendations resulting in previously unimaginable ROI and retention.

We’ll explore how a top organisation is about run machine learning models off of the rich data that you already have around customers to pinpoint when they’ll be entering the market that can lead to a 10x conversion rate increase. The key takeaway is remembering that the more you tighten your grip the more slips through your fingertips: customers are more responsive if they’re targeted really well when they need to be targeted. Utilising the AI and ML with your data properly you can enhance your customer relationships by putting less need on sending them more emails, and app alerts.

In the fast-paced world of digital marketing and technology, organisations often face the Ferrari Conundrum. This session delves into insights drawn from Rachel Crimmins’ experience of grappling with this conundrum, exploring strategies to align talent and technology for maximum impact in MarTech. To do this we’ll follow on the following key areas: 1) Budget 2) Availability of Talent 3) Company Readiness

Our final session will fortify you with some answers (hopefully!) on how to strike the balance in a highly regulated industry, with some takeaways for you to test in your journey, centrally how you can give the right weighting to tech culture. We’ll touch on how to ensure there’s a talent pipeline that that has a culture of upskilling and development to meet the needs of evolving MarTech platforms and, finally what strategies orgs can employ to foster collaboration and cross-functional integration between marketing, digital, data and IT teams!