AGENDA
This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships.
Monday
17:00
17:00
Welcome Drinks & Nibbles
17:30
TechTalks
Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!
This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.
Looking to see the latest products available? A fast paced & fun session, our partners have 10 minutes to demo their product’s features and benefits. But when their time is up, it’s up!
This is your opportunity to get updated on the latest technology trends. Grab yourself a drink and pop in to the TechTalks most relevant to you and your business.
Tuesday
8:00
Breakfast & Welcome
8:40
Opening Comments
Nick Barnett, AI Practice Lead, Aware Super
8:45
International Keynote: Building the Four Pillars of Customer Centric Marketing – Personalisation From Strategy to Delivery
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
With customers, trust and loyalty are hard to build and easy to break, and when using AI, perilously so. With first-party data at the core of modern marketing strategy, MarTech leaders face an almighty struggle in turning data into actionable, personalised communications. In our symposium opener we’ll examine the four-stage framework for what MarTech means to most of us: using your first-party data across your owned marketing.
The big four this session will delve into are: digital technology architecture choices, data enablement for analytics and insights, content supply chains to scale personalisation, and creating intelligent customer journeys through decision making and automation. Whether you’re struggling with fragmented systems, unclear measurement frameworks, or content bottlenecks, this session will provide the overview (and the rest of the event the detail) to transform personalisation from aspiration to operational reality.
9:20
Partner Keynote: Presented by Braze
9:55
Presentation: Privacy & Regulations for Digital Marketing in 2025 – What Can We Do and What Should We Do?
Sarah Waladan, Head of Regulatory & Advocacy, ADMA
As capabilities and available technologies advance at breakneck speed, marketers must navigate complex privacy regulations and consent frameworks. Our annual privacy update is an unmissable hallmark of the agenda, and this year we’ll be looking at the distinction between what’s technically possible in the here and now, versus what’s ethically appropriate now and where regulation is likely to be headed.
We’ll explore practical approaches to consent management, data sovereignty, and the “right to be forgotten” that maintain compliance without sacrificing marketing effectiveness. Learn how to assess risk when regulations lag behind technology and develop frameworks for ethical AI implementation in marketing.
10:25
Coffee Break & Networking Hosted By Twilio
10:55
Partner Breakouts
11:30
Panel Discussion: Ownership in MarTech – Who Should Own What in the Digital Marketing Ecosystem?
Moderated By: Nick Barnett, AI Practice Lead, Aware Super
Linh Nguyen, Group Marketing Manager, ABC
Lucy Jack, Head of Media, Member Marketing & Analytics, HCF
Lauren Dawber, Senior Director Media, Operations and Performance, Optus
With nearly all marketing digital, and technology enabled to some level, then the old question of ‘’who should own MarTech’’ is not helpful. A better question would be ‘’what bit of MarTech should you own?’’. This evolving landscape has created challenges around skill requirements, operational structures and strategic leadership.
With marketing technology now encompassing everything from data analytics and personalisation to content supply chains, in this panel we’ll explore the best organisational design for MarTech success and get into the real issue of what sits with marketing and what sits with digital when owning MarTech functions. Join as we discuss:
• Should MarTech lean more digital/digital product with a sales focus, or should CX connected journey’s drive the strategy?
• Is some level of data and analytics proficiency essential for anyone that calls themselves a marketer in 2025?
• How do you build the exec level sponsorship into your MarTech strategy, and how do you asses the maturity of that ELT in MarTech terms?
• What are the core competencies required for effective MarTech management, and where are the critical skills gaps in most organisations?
• How do you ensure the right balance and relationship with MarTech, Customer Experience and User Experience?
12:15
Partner Breakouts
12:45
Networking Lunch
13:45
Think Tank 1: Why We Need to Work Out Our MarTech Operating Models
Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
It’s a struggle working out who should own which components of a complex ecosystem.
Join to discuss:
How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?
Think Tank 2: Mapping the Role of MarTech in Your Customer Ecosystem
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.
Join to discuss:
What are the biggest roadblocks in creating the holistic customer tech ecosystem, and how do you make your MarTech stack complimentary?
How can we create effective RFPs that translate business problems into technical requirements with clear use cases?
What role do emerging technologies like headless CDPs, and zero-copy approaches play in modern MarTech architecture?
How do we balance immediate marketing needs with long-term technical sustainability and maintenance costs?
What governance frameworks ensure new investments align with privacy requirements and security standards?
Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence
Without robust data enablement, even the most innovative strategies will falter.
Join to discuss:
How do you with your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?
Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.
Join to discuss:
How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?
Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys
The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.
Join to discuss:
What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?
14:40
Wine Tasting
Golf
Paint & Sip
Sit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.
Session details TBC
Pickleball
Workshop: Agentic AI – The New Frontier in Marketing Technology Transformation
Discover how agentic AI is revolutionising marketing operations beyond basic automation. This exclusive workshop reveals how autonomous AI systems are becoming strategic partners—not just tools—for forward-thinking brands.
Learn practical frameworks for implementing agentic marketing solutions that deliver measurable ROI while maintaining strategic control. Complement your symposium journey with unique perspectives on the most disruptive force in today’s MarTech landscape.
17:30
Relax + Recharge
19:00
Pre-Dinner Drinks Reception
19:45
Gala Dinner
22:00
Close
Wednesday
8:00
Villa Checkout
8:00
Breakfast
8:40
Opening Comments
Nick Barnett, AI Practice Lead, Aware Super
8:45
Partner Keynote: Presented by Sitecore
9:20
International Keynote: The Rapidly Evolving State of AI in Martech – With Scott Brinker
Scott Brinker, Editor, CHIEFMARTEC.com
The marketing technology landscape has reached a pivotal inflection point. With over 15,000 MarTech solutions now available and AI transforming everything from content creation to customer journeys, marketers face both unprecedented opportunities and complex challenges. This presentation cuts through the noise to deliver actionable insights from the comprehensive State of Martech 2025 report, helping marketing leaders navigate the shift from complicated, deterministic systems to complex, AI-powered ecosystems.
We’ll explore how the traditional “long tail” of commercial software is evolving into a “hypertail” of custom, AI-generated applications, why your MarTech stack is becoming more like a rainforest than a Ferrari, and how successful teams are balancing the art of marketing with the science of artificial intelligence. You’ll leave with a clear roadmap for making strategic technology decisions that amplify human creativity rather than replace it.
9:55
Partner Breakout
10:25
Coffee Break & Networking Break Hosted By Twilio
10:55
Think Tank 1: Why We Need to Work Out Our MarTech Operating Models
Alison Wilson, Group Solution Manager – Marketing & Loyalty, Endeavour Group
It’s a struggle working out who should own which components of a complex ecosystem.
Join to discuss:
How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?
What skills and competencies are most critical when building a team to manage your MarTech operating model?
How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?
Where should data enablement and digital analytics capabilities sit to maximise marketing effectiveness?
What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?
Think Tank 2: Mapping the Role of MarTech in Your Customer Ecosystem
Giovanni Brusetti, Director, Technical Product Management, Marketing Technology, Epic Games (Fortnite)
Getting the foundations of your stack is hard, it’s not easy to make sure all the hands are holding together.
Join to discuss:
What are the biggest roadblocks in creating the holistic customer tech ecosystem, and how do you make your MarTech stack complimentary?
How can we create effective RFPs that translate business problems into technical requirements with clear use cases?
What role do emerging technologies like headless CDPs, and zero-copy approaches play in modern MarTech architecture?
How do we balance immediate marketing needs with long-term technical sustainability and maintenance costs?
What governance frameworks ensure new investments align with privacy requirements and security standards?
Think Tank 3: Bridging the Gap Between Data Enablement and Analytics Excellence
Without robust data enablement, even the most innovative strategies will falter.
Join to discuss:
How do you with your data scientists and CDAOs were better able to assist digital marketing?
What are the most effective approaches to upskilling marketing teams in digital analytics and ensuring knowledge retention?
How can AI transform our ability to interpret complex data points and automate campaign optimisation?
What strategies ensure customer data is both fit for purpose and used responsibly as privacy regulations evolve?
How do we successfully bridge the gap between data teams and marketing teams to create seamless customer experiences?
Think Tank 4: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
AI has disrupted the traditional content creation process, which means it’s more important than event to maintain brand authenticity.
Join to discuss:
How do you ensure your tech helps build customer trust rather than fracture it?
How can AI enhance rather than replace creative teams in the content supply chain?
What practical steps can organisations take to implement “customer contextual content automation”?
How are leading brands successfully integrating AI into their DAM and CDP ecosystems?
What are the realistic applications of generative AI for content personalisation beyond the initial hype?
Think Tank 5: Navigating and Implementing MarTech’s Role in CX Journeys
The last piece of the personalisation puzzle; the opportunities transformative and the challenges complex.
Join to discuss:
What strategies are working to solve email deliverability challenges in a complex consent and privacy landscapes?
How should we approach agentic AI for marketing applications beyond customer service?
What shifts are needed in web design and development to optimise for both AI uptake and evolving customer behaviour patterns?
How can marketing and CX collaborate to create unified journeys that delight customers?
What’s the right balance between automation and human interaction in loyalty programmes that bridge online and offline experiences?
11:50
Presentation: Re-Setting the Strategy – How Tourism Australia Right-Sized Their Tech-Stack to Transition from On-Site to Off-Site Capabilities
Melinda Walters, General Manager Digital and Marketing Operations, Tourism Australia
Larissa Nery, Head of Digital Experience, Tourism Australia
Traffic through web is down, consumers are transitioning away from the traditional routes, with new channels on the rise for the next generation. This meant that Tourism Australia had to stop drinking the Kool-Aide of monolith tech-stacks and transition to something more optimised, efficient, and appropriate for the future of MarTech.
This session will show how Melinda and Larissa shifted the narrative for their internal stakeholders, and underwent their tech-stack transformation, one that delivered over $1 million in savings in decommissioned tech without effecting their website performance. This is session will show their case-study: how they mapped the strategy, changed the narrative, achieved the stakeholder buy-in and measured their results for a true multichannel MarTech stack.
12:20
Presentation: Harmonising Your Owned and Paid Media
With a trend towards AdTech being increasingly subsumed under MarTech, boundaries between owned and paid channels blur. Which is not always helpful when the point is to create a more unified experience between the two. In our penultimate session we’ll look at how to bring a little harmony across marketing silos.
The presentation will explore how to educate and empower your teams to work together and get the most from their tech. We’ll explore effective customer segmentation across owned and paid channels by addressing challenges such as data integration, platform selection and measuring ROI from technologies such as clean rooms. You’ll gain strategies to break down operational silos and create truly integrated marketing experiences.
12:50
Closing Comments, Luxury Prize Giveaway Sponsored by Vimeo
