2025 AGENDA
This carefully crafted program combined inspiring keynotes with informal activities and time to build real relationships.
Monday
17:00
17:00
Welcome Drinks & Nibbles: Hosted by Material
17:30
TechTalks
Tuesday
8:00
Breakfast & Welcome
8:40
Opening Comments
8:50
International Keynote: Data, Infrastructure, Activation – Future-Proofing AI-Driven Marketing Ops
9:25
The 2026 Marketer’s Playbook – Decisioning, Democratisation and Disruption
10:00
Fireside Chat: How SBS Build MarTech Leadership for a Collaborative Cross-Functional Culture of Excellence
10:30
Coffee Break & Networking Hosted By Twilio
11:00
Partner Breakout: The Golden Profile – Your Secret Weapon for AI-Powered Marketing
Partner Breakout: Scaling Up, Strategically – Inside Safety Culture’s Content Game
Partner Breakout: Get Your Data Right to Unlock Agentic AI for Marketing
11:30
Panel Discussion: Ownership in MarTech – Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?
12:15
Partner Breakout: Trust, the Hidden Currency of Growth – How Leading Brands Turn Integrity into Impact
Partner Breakout: The Experience Dividend – How Better Journeys Drive Business Growth
Partner Breakout from Branch: Don’t Lose Your Customers! Lessons Learned from Consulting with Top Brands on their Digital Strategy
12:40
Networking Lunch
13:40
Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem
Think Tank 2: Why We Need to Work Out Our MarTech Operating Models
Think Tank 3: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
Think Tank 4: Navigating and Implementing MarTech’s Role in CX Journeys
14:40
Wine Tasting Hosted by Bynder
Golf
Paint & Sip
Pickleball
Workshop: The Trust Recipe – A Practical Workshop on Cookie Compliance
17:30
Relax + Recharge
19:00
Pre-Dinner Drinks Reception: Hosted by Full Story
19:45
Gala Dinner Hosted by Deliotte Digital
22:00
Close
Wednesday
8:00
Villa Checkout
8:00
Breakfast
8:40
Opening Comments
8:50
Partner Keynote: The Agentic Experience – Building Brands in the Age of AI Everywhere
9:25
International Keynote: The Rapidly Evolving State of AI in Martech – With Scott Brinker
10:00
Partner Keynote: Moving at the Speed of Your Customer – Reinventing for the Modern Organisation
10:35
Coffee Break & Networking Break Hosted By Twilio
11:00
Think Tank 1: Future-Proofing the Key Pillars of MarTech for an AI-Driven Ecosystem
Think Tank 2: Why We Need to Work Out Our MarTech Operating Models
Think Tank 3: Bringing Creativity to the Content Supply Chain for Personalisation at Scale
Think Tank 4: Navigating and Implementing MarTech’s Role in CX Journeys
11:55
Presentation: Re-Setting the Strategy – How Tourism Western Australia Right-Sized Their Tech-Stack
12:25
Luxury Prize Giveaway Sponsored by Vimeo
12:30
Closing Comments
12:35
Networking Lunch