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Agenda

Monday 14 November

17.00 – 18.45
Monday

Delegate Registration

18.45 – 19.00
Monday

American Express

Opening Remarks & Dinner

19.00 – 19.30
Monday

SKY (UK)

International Keynote:
The Transformative Effect of Data, the Power of Addressability and the Impact of Technology

19.40 – 21.00
Monday

Dinner & Networking

Tuesday 15 November

08.15
Tuesday

Breakfast & Opening Comments

08.40 – 09.10
Tuesday

HP Enterprise (US)

International Keynote:

Unlocking The Power Of MarTech To Generate Incremental Billions

09.20 – 09.50
Tuesday

DT Digital

Keynote:

Marketing Automation In a Non-Automated World

10.00 – 10.30
Tuesday

Navitas

Keynote:

Too Sexy To Fail: Why Most Marketing Automation Implementations Fail (and how to prevent yours from failing)

10.40 – 11.00
Tuesday

Coffee Break & Networking

11.00 – 11.30
Tuesday

How Automation & Journey Mapping Provides REAL World Value to Customers

Traction Digital

TV beyond ‘the box’

AOL Platforms
Think TV

Marketing in the Moment to Build Brand

Rocket Fuel

11.40 – 12.10
Tuesday

Group Lark

Keynote

The End of Automation. The Beginning of Something Bigger

12.20 – 12.50
Tuesday

How to retain Personalised Customer Engagement, in the Face of Increasing Marketing Automation

Smart Video

Why you should be getting intimate with your competition

Hitwise

Tapping into Crowd Culture: Achieving true relevance with easy real-time marketing

Amobee

13.00
Tuesday

Lunch

13.50 – 16.45
Tuesday

Wine Tasting

Or

Golf

Or

Guided Cycle Tour

17.00 – 19.00
Tuesday

Free Time – Relax & Recharge

19.00 – 19.45
Tuesday

Pre-Dinner Drinks Reception

19.45 – 21.45
Tuesday

Dinner & Dinner Speaker

Wednesday 16 November

08.00
Wednesday

Villa Check-Out

08.15
Wednesday

Breakfast & Opening

08.50 – 09.20
Wednesday

MediaMath

Partner Keynote

Building Seamless Customer Journey Experience through Technology

09.30 – 10.10
Wednesday

Next Gen Health & Lifestyle Clubs

Keynote:

MarTech And The Customer Journey

10.10 – 10.40
Wednesday

We Came, We Saw, We Conquered: How to get ahead of the digital revolution using data

Datorama

Data, Native and Programmatic? Why old-school marketing principles are missing from the new-school buzzwords.

Brightroll by Yahoo

10.50 – 11.10
Wednesday

Coffee Break

11.10 – 11.40
Wednesday

Google 360 Suite

Keynote

So You Think You Have Data

11.40 – 12.10
Wednesday

Ticketek Entertainment Group (TEG)

Keynote

‘Fan Forced’ Marketing: The Application Of Fan-based Data To Communications, Media Selection And Product Design.

12.20 – 12.50
Wednesday

Jack Daniel’s
Brown-Forman (US)

International Keynote

100 Proof Technology

12.50
Wednesday

Closing Comments & Lunch