David Fisher
Head of Digital
SKY (UK)
International Keynote:
The Transformative Effect of Data, the Power of Addressability and the Impact of Technology
How technology and data are transforming marketing and advertising – The Sky experience. As the UK’s largest advertiser and also with over £1bn of ad sales, David will provide insights into how technology is driving both sides of the Sky business.
May Petry
Vice President, Digital Marketing
Hewlett Packard Enterprise (US)
International Keynote:
Unlocking The Power Of MarTech To Generate Incremental Billions
Learn how Hewlett Packard Enterprise is investing in marketing technologies and digital initiatives to create $1 billion of demand for its products and services, while growing Marketing’s revenue contributions to a global company. May Petry will take you on a journey of how they are achieving results and share emerging B2B best practices and lessons learned.
“A journey of a thousand miles begins with a single step.” – Laozi
Jason Loehr
VP Director of Global Media & Insights
Brown-Forman
International Keynote:
100 Proof Technology
As it celebrates its 150th anniversary, Jack Daniels continues to focus on innovation and technology to take the brand forward.
Jason will share with you the ever expanding role of the media technology stack and how Jack Daniels plans media, measures its effectiveness and optimizes for future campaigns. In-source? Out-source? Hybrid? Hear about how they’re planning for it and questions they’re asking themselves.
He will also cover the importance of technology in consumer experiences online and their connection to the offline, whether it’s the Jack Daniel’s Distillery in Lynchburg, TN, retailers or consumer activations.
Learn how eCommerce is influencing current and future technology strategies and how Jack Daniels is evaluating new technologies to introduce them into the enterprise for future success.
Andrew Reid
General Manager, Data Analytics and Insights
Ticketek Entertainment Group (TEG)
Keynote:
‘Fan Forced’ Marketing: The Application Of Fan-based Data To Communications, Media Selection And Product Design.
In a period of low economic growth, the business metrics of repeat purchase and customer profitability are critical. For this reason, customer intelligence and insight must be used to draw the customer closer by emphasising the brand’s relevancy and narrowing the consideration set. Data derived from the live economy – our most engaged product choice – represents a powerful ‘bridge’ between our passion points and how marketing leverages a customer’s personal motivations.
Rob Brown
Head of Digital
Navitas