As it celebrates its 150th anniversary, Jack Daniels continues to focus on innovation and technology to take the brand forward.
Jason will share with you the ever expanding role of the media technology stack and how Jack Daniels plans media, measures its effectiveness and optimizes for future campaigns. In-source? Out-source? Hybrid? Hear about how they’re planning for it and questions they’re asking themselves.
He will also cover the importance of technology in consumer experiences online and their connection to the offline, whether it’s the Jack Daniel’s Distillery in Lynchburg, TN, retailers or consumer activations.
Learn how eCommerce is influencing current and future technology strategies and how Jack Daniels is evaluating new technologies to introduce them into the enterprise for future success.
Jason Loehr, VP Director of Global Media & Insights, Brown-Forman