In a recent Economist Intelligence Unit report, 86% of 500 CMOs polled believe they will own their organisations’ end-to-end customer experience mandate by 2020. Find out why technology is the chief enabler of this movement, the importance of customer data and identity management, and how to harness the power of the already-converging adtech and martech worlds to create a more seamless and cohesive customer journey experience for your organisation.
Joanna O’Connell, CMO, Mediamath