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TV beyond ‘the box’

TV remains the best way for marketers to engage with broad demographic targets at scale but technological advances mean that there are now new opportunities for advertisers to connect with niche TV audiences.

In this session Rowena Newman, Head of Marketing of ThinkTV and Yasmin Sanders, Senior Director Programmatic TV, AOL Platforms will discuss why TV will continue to remain at the epicentre of media campaigns, how it continues to move to meet its audience, and why advanced data and automation capabilities are delivering new and compelling insights for marketers and their brands.

Yasmin Sanders, Senior Director, Programmatic TV, AOL
Rowena Newman, Head of Marketing, ThinkTV