With the potential for adtech to disrupt everything about a brand’s marketing strategy, advertisers can choose one of two options – ignore the opportunity to revolutionise their approach or embrace it. Pernod Ricard chose the latter and have been on a journey for the last twelve months, shifting from a traditional media model to a global programmatic data-driven discipline. Join Kate Whitney as she discusses what they have learnt along the way and takes the audience through the development of Pernod Ricard’s Programmatic Playbook.
Kate Whitney, Global Digital Director, Pernod Ricard