Is Facebook as valuable as linear television? Is Google giving you an independent measure of success? How are you planning and measuring audiences across screens?
The conversation has shifted from first and second screens – all screen trading is here! Join Jessica White, Managing Director of Cadreon, to open the discussion around how brands, agencies and publishers are navigating this challenging topic in order to drive efficiency in audience reach and media spend.
Moderator: Jess White, MD, Cadreon