During this round table discussion we will explore what the arrival of programmatic means for creativity, and how it is changing the game for marketers and their creative agencies. Has the importance of creative increased or decreased? What are the biggest challenges in executing creative in the programmatic age – is it creative strategy, optimisation, or simply the challenge of producing more for the same budgets? What opportunities has programmatic opened up creatively, and how can you harness them?
Moderator: Pascal Winkler, Head of Connect, The Hallway