The ongoing shortage of programmatic talent is resulting in considerable increases in salary costs and young talent jumping ship too quickly due to aggressive poaching tactics. Talent shortages and high churn rates make it incredibly hard to build market leadership. Many companies are looking overseas but can Australia compete on the international market? What does the Australian industry collectively need to put in place to overcome the skills gap? The talent shortage could hold us back as an industry. It’s time to do something.
Join this roundtable for a solution based discussion to help safeguard the programmatic industry in Australia and put some long-term plans in place.
Kerry Field, Chief of Talent, Mindshare Australia