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Transparency, Viewability, & Measurement

The Brand Murders – It’s not a pretty scene. A brand has been killed. For weeks it’s kept bad company, frittering away money. In the end it died from ineffective advertising and a trashed reputation. Lynn Chealander discusses how the online environment can do that to you, if you don’t have the tools and capability to take on the evil doers. Join her (if you dare) as she and your peers discuss viewability, brand safety and ad fraud.

Moderator: Lynn Chealander, VP, Vivaki