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Programmatic: A Conversation Starter for Marketing Transformation

This session will give a perspective on how Programmatic media trading sparked a journey to transform marketing practise and operations.

By focussing on People, Technology and Processes enables us to meet our marketers needs and build a fit-for purpose marketing ecosystem.  Challenges and opportunities will be explored to foster a more robust marketing & advertising industry in Australia.

Kathy Damatopoulos, Performance Media Manager, Suncorp