The unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory, brands, agencies, publishers and ad tech vendors need to ensure they are across the industry trends, challenges and opportunities that underpin the programmatic market.Programmatic advertising enables greater marketing performance, transparency and ROI for marketing budgets. However despite the huge opportunity that programmatic promises, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2015, Australia & New Zealand’s only dedicated programmatic advertising conference.
Topics will cover all aspects of programmatic advertising starting with a special 90 minute ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’. Produced in partnership with the IAB and leading executives from the programmatic ecosystem, the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
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