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How Are Brands Surviving In The New Programmatic Ecosystem

How are brands organising internally to maximize efficiency?
· What are the drivers of success?
· How can advertisers adapt to maximise the opportunity?
· How can programmatic deliver a more relevant, customised experience?

Simon Williams, Global Head of Media Partnerships, Dentsu Aegis
Rob Moore, Deputy Director Of Marketing, Roadshow Films
Andrea Chin, Senior Account Director, Krux
Ciarán Norris, Director Marketing & Business Insights Consultation, American Express