TV remains a fundamental pillar in the marketing mix as a nearly $5 billion business. But as consumer consumption habits change and TV viewers are divided amongst different devices and content channels, TV buyers and sellers are struggling to keep up with this audience fragmentation. Marketers are faced with the realisation that they need to adapt and adjust their TV ad strategy in order to make the most effective investments. Insights will be provided into what is driving these shifts and how advertisers and broadcasters are starting to reap the benefits of Programmatic Television. The evolving use of data, automation and measurement are bringing opportunities to recapture efficiency and deliver measurable business impact.
The presentation will be followed by a panel discussion on the role of programmatic in the traditional broadcast space.
Dan Ackerman, SVP, Programmatic TV, AOL
Marelle Salib, Head of Trading, OMD Sydney
Indy Khabra, General Manager of Programmatic Trading Desk, Dentsu Aegis Network